BREAKTHROUGH
PRIZE
EXPERIENTIAL GRAPHICS
Seeing the Invisible
The annual Breakthrough Prize, a/k/a the “Oscars of Science,” brings together luminaries of science and tech with celebrity presenters.
The award ceremony is broadcast live on the Nat Geo Channel. Working with BW Architects, Shift 7 Studio designed environmental graphics for the annual awards show. We helped to visualize the theme “Seeing the Invisible,” by designing a language of extreme micro and macro views throughout the space.
Photos courtesy BW Architects and Breakthrough Prize
SEEING THE INVISIBLE
To communicate a theme of seeing beyond the capabilities of normal human vision—both far into space and deep into the human body—we developed a series of supergraphics showing images taken with electron microscopes or the Hubble Telescope, in the iris of a massive human eye.
The macro-micro motif continued on the step-and-repeat wall for celebrity arrivals, with images of neurons floating across a background of space images.
