Selling a State of Mind
Founded by Clay Felker and Milton Glaser in 1968, New York is an iconic print magazine that made a seamless transition into a multi-platform media powerhouse. We led a team responsible for telling the brands' story to business and consumer audiences through advertising, websites, sizzle reels, print pieces and promotional campaigns. We translated the editorial voice of New York and its digital verticals, including Vulture and The Cut, into compelling communications that built audiences and drove revenue.
NEW YORK MAGAZINE MARKETING
ONLINE MEDIA KIT
To communicate the offerings and value of New York’s media properties to an advertiser audience, we designed and built a compelling media kit microsite.
CUTTING EDGE FASHION
To communicate the full “Technicolor Cinemascope vision” of fashion coverage in New York, and on the digital vertical The Cut—and the value of advertising on them—we designed presentations and printed sell pieces combining the allure of avant garde fashion photography with solid business and audience data.
SPECIAL ISSUE CAMPAIGNS
To support ad sales effort for specific issues of New York, we produced, directed, and animated short sizzle videos used in the marketplace.
PREMIUM PRODUCT BRANDING
We designed the branding and online portal for New York by New York, a premium subscription product.
